It's not enough to make products—build the future

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Writing

Product Vision Playbook

I. Under­standing Your Market

I. Under­standing Your Market

II. Translating Business Objectives into Product Vision

II. Translating Business Objectives into Product Vision

III. Prioritizing Features for Maximum Impact

III. Prioritizing Features for Maximum Impact

IV. Maintaining a Flexible Product Roadmap

IV. Maintaining a Flexible Product Roadmap

About

Spencer Guerra is an award winning, Texas-based, digital product strategist.

He specializes in helping startups launch new products and services through market research, prototyping, validation of solutions, and rapid ideation.

Founders of Reddit, Crunchyroll, Meetup, Kickstarter, and Twitch have funded startups where Spencer has been the first product hire—with products going on to be featured on Forbes, Business Insider, CBS, Yahoo News, and The Business Journal.

He has previously helped transform products for companies and agencies in Texas such as UTSA, Austin Chamber of Commerce, ABC Home & Commercial Services, Keller Williams, Hotel Emma, Phyllis Browning, Massage Heights, A+ Federal Credit Union, Bullock Texas State History Museum, TxDOT, and more.

Spencer is active in the Texas startup community where he mentors founders and advises on early-stage ventures—so far helping startups raise over $25 million in funding. Spencer has held product design leadership roles at numerous Texas startups where he has led small product and design teams.

When not building products or coaching founders—Spencer is traveling around Texas with his wife and son, binging Netflix, or cooking tacos 🌮

Experience

OneMain Financial

Principal Designer

January 2022 – Today

World's Greatest Videos

Founding Principal Designer

3 Years

Monkee-Boy Web Design, Inc.

Lead Product Designer

2 Years

Giles-Parscale, Inc.

Lead Product Designer

1 Year

RealtimeX Inc.

Founding Principal Designer

1 Year

Aesthetic Tech Inc.

Founding Principal Designer

1 Year

See full CV →

Skills

Product market fit

Data driven insights

Human-centered design

Strategic vision

Team leadership

Get in touch

If you want to chat—email me at spencer@guerra.co.

I specialize in leading design teams, improving product features, and building strong design systems with a focus on data-driven and research-based strategies.

Currently based in Texas—available for remote-friendly work.